The 1980s

During the 1980s opposite views were valued than were in the late 1970s. More and more people during this decade were dressing for success, especially in the later years. 

Kalvin Klein 

In the early 1980s Klein changed the American market of men's underwear—one where most men's underwear was white, purchased in packs of three by a "wife, mother or girlfriend when they needed to be" to one where "the American male to care about the brand of something few ever see".
 




Girls Just Want To Have Fun- This film was set into the 80s. 

There were many popular fashion crazes in the 80s for example:

-Shoulder Pads

-Mini Skirts

-Leg Warmers

-Big Earrings

-Fingerless gloves

-Oversized Tops

-Stretch-Stirrup Pants

Madonna 

Madonna was the biggest style and pop icon in the 80s, she also had many looks during the 80’s. She had the ability to change her style and re-mix it. This contributed to her longevity of her career.


Leotards and Dancewear

Leotards of the early 1980s featured bright stripes, polka dots, and even elastic belts. Dance became so popular because of aerobics and dance-themed television shows and movies, such as Fame  created a dancewear fashion craze, and leotards, legwarmers, and headbands were soon being worn as street wear.


The Princess Of Wales 

At the beginning of the 80s Princess Diana caused some fashion embarrassment for the Royal Family. So much so that they had tutors from Vogue come over and try to teach Diana some fashion sense. By the middle of the 80s, she took what she learned from fashion lessons and did what she wanted to. She soon became the  trendsetter of the 80s.

1989- Billy Joel (We Didn't Start The Fire) Summary of 1949-89

1970s

1970s fashion began with a continuation of the mini skirts, bell-bottoms and the androgynous hippie look from the late 1960s. 

By 1970, women could choose who they wanted to be, and they wore whatever they want. By this time they had more freedom to wear what they want. Women could even wear trousers!

For evening wear women wore maxi dresses and halter neck jumpsuits. 

Platform shoes and flared trousers were also popular. They were popular among both sexes. 

The hippie look was most prominent at the beginning of the 70s. After that, jeans became frayed and tie-dyed shirts were the height of fashion.

In 1971 Hot Pants and crop tops were the latest fashion craze for women. 

Another trend for both sexes was the fitted blazer, which flared slightly at the hip. It came in a variety of fabrics, including wool, velvet, suede, and leather. The blazer had covered buttons and wide lapels. 

Glam Rock

Glam Rock was popular in the 70s. It was a style of rock and pop music that developed in the United Kingdom in the early 1970s, which was performed by singers and musicians who wore outrageous clothes, makeup and hairstyles. For example; David Bowie 

David Bowie's style was influenced by space and technology and he also dressed quite femininely. 

Some fashions that were influenced the Glam Rock style were ostrich- feather boas, rabbit-fur jackets and  satin quilted jackets.

Jean Muir

Jean Muir was a British fashion designer in the 1970s. She was famous for making black jersey dresses. She ignored the fads of fashion and hated printed textiles and embroidery. 

She aimed her work at the mature woman. Her clothes were 'comfotable and effortless'. 

Ossie Clark

Ossie Clark was also another major British fashion designer. 

He was known for his Flamboyant style. 

Austin Powers

Austin Powers was set in the 60s.

Biba

Biba was an iconic fashion store in London of the 1960s and 1970s. The store was run by Barbara Huluniki. 

For the first few years after opening, the store offered high fashion at cheap prices. by in 1974 the store moved to a big department store in London. Biba has fell into administration twice but then in 2009 House Of Fraser took Biba under their wing and now Biba is going strong. 

Bands from the Sixties

With the division of the Mods and Rockers, it gave music a chance to thrive. Bands like The Beatles and The Rolling Stones rose to fame. It also influenced aspects of fashion, for example The Who logo was made into T-shirts and other garments.

The Who- My Generation

Some Bands from the 60s
-Beach Boys
-Pink Floyd
-Jimmy Hendrix
-Elvis Presley

Mary Quant

Mary Quant became an instrumental figure in the 1960s. She became famous for the 'Miniskirt' and 'Hot-pants'.
Mary Quant encouraged young people to dress to please themselves. 

Twiggy

Twiggy (Lesley Hornby) is a British actress and model. She became the prominent model of the Swinging Sixties.Twiggy was initially known for her thin build and her large eyes, long eyelashes, and short hair.

Twiggy worked closely with Mary Quant and her fashion collaborations, seen in dresses and skirts that hit at around six or seven inches above the knees.

Welcome to the Sixties

The 60s were notorious for the two conflicting youth British subcultures; Mods and Rockers. 

Mods

Mods originated from London in the late 50s and early 60s. They influenced some aspects of fashion. The mods often wore tailored suits that were of dark colour. As the years went on, the mods took to wearing Levi jeans with 1 inch turn ups along with Fred Perry tops, desert boots and parka coats. 

During the mid 60s RAF emblems and union jack jackets were all the rage between the mods. Also scooters became popular. Vespas being the most popular. 

The Rockers

The Rockers (leather boys, ton-up boys) were a biker community that originated in London. The society was based around Cafe Racer Motorcycles and Rock 'n' Roll music. By 1965, the term 'Greaser' had also become common.